1. DISCOVERY

USER PERSONAS

This includes an in-depth analysis of the user; where they live, their lifestyle, their buying habits, their buying motivations, their technological savviness, and their socio-economic status. I also leverage existing customer analytics, information, and insights to create the user persona.


CURRENT STATE

A user flow is how a customer enters, navigates, and exits your site. The goal is to keep customers on your site and to give them a friction-free path to purchase. I analyze the current user flows and recommend solutions to help you achieve site goals of increased sales and increased engagement.


IDEAL STATE

This is an example of a recommended solution in the form of an ideal state.


CUSTOMER JOURNEY (SYMPATHY MAP)

Also known as a sympathy map, this customized map is used to uncover pain points. Understanding customer pain points is key in building a site that has high customer loyalty and profitable sales.