On display are a few key screens that I designed for Rainbow Shops.
The first set featured (1st image: top mobile screens and 2nd image: desktop/tablet) depicts a responsive design for the product detail page. Extensive research went into designing these experiences. As a result of implementing these new designs, we saw a conversion rate increase of 30% week over week.
I was tasked with redesigning the homepage for Vice's music vertical - Noisey. These are some of the elements of my design process: User personas, a set of responsive wireframes, and final hi-fi designs.
For this project I was asked to create a new website for a TLD (top level domain) targeting the beauty focused customer. The elements depicted are pieces of my design process, from user personas to wireframes to hi-fi designs.
The images on display here were created for 5.7.9, a junior retailer. I was responsible for designing the entire user interface, including visual assets. I was also in charge of coding the site using Actionscript and HTML.
Also pictured here are hero images from the seasonal campaign, along with a spread from the lookbook and cooresponding images that were used for Facebook.
The images here depict a set of emails and corresponding ads that I created to promote Fab's latest jewelry sale.